1. Scope of Data Collection
1.1 Personal Identification Information: Name, email address, phone number, shipping address, payment account details, etc., provided by users during registration or order placement;
1.2 Transaction Data: Order number, purchased products, payment amount, logistics information, etc.;
1.3 Browsing Data: IP address, browser type, access time, page view records, device information, etc. (collected via Cookies and similar technologies);
1.4 Children-Related Information: If the user is under 13 years old, only necessary information (such as name and shipping address) required for order placement will be collected with explicit consent from parents/guardians. No additional data will be collected.
2. Purposes of Data Use
2.1 Completing Transactions: Processing orders, arranging shipments, providing logistics tracking, handling payments and refunds;
2.2 User Services: Responding to inquiries, resolving after-sales issues, sending order-related notifications;
2.3 Service Optimization: Analyzing website usage, improving product displays, and enhancing user experience;
2.4 Compliance Requirements: Adhering to international trade regulations, tax declarations, and responding to legal investigations.
3. Data Sharing and Disclosure
3.1 Third-Party Service Providers: Data will only be shared with third parties necessary for service completion (e.g., payment service providers, logistics companies, cross-border customs clearance agencies), and such third parties are required to comply with data protection obligations;
3.2 Legal Requirements: Necessary data will be disclosed when mandated by law, to protect the legitimate rights and interests of the website, or for public safety purposes;
3.3 Prohibited Actions: Selling, renting, or exchanging users’ personal data to any unrelated third parties is strictly prohibited.
4. Data Security and Protection
4.1 Technical and management measures (such as encrypted transmission, access control, and regular security audits) are implemented to protect data from unauthorized access, leakage, or tampering;
4.2 Data Retention Period: User data will only be retained for the period necessary to achieve the purposes stated in this Policy. After the transaction is completed, necessary records will be kept until the period required by compliance regulations (e.g., tax retention period), after which data will be securely deleted or anonymized.
5. User Rights
5.1 Access and Modification: Users can log in to their accounts to view and modify personal information and order data;
5.2 Data Deletion: Users may request the deletion of personal data (by contacting customer service) provided that it does not violate compliance requirements;
5.3 Cookie Management: Users can disable non-essential Cookies through browser settings, which may affect the functionality of certain website features;
5.4 Cross-Border Data Transfer: User data may be transferred to the country where the website operates and to countries where third-party service providers are located. We ensure that such transfers comply with relevant data protection regulations (e.g., the Adequacy Decision under GDPR).
6. Policy Updates
6.1 This Policy may be updated due to changes in regulations or business adjustments. After updates, it will be prominently posted on the website. Continued use of the website services after the posting shall be deemed acceptance of the updated Policy;
6.2 Major changes will be notified to users via email or account notifications.
